TULA LOUISE is a brand rooted in tradition, founded by Jowanda to bring the quiet beauty of handmade craftsmanship into everyday life. Named after her great-grandmother and grandmother, Tula and Louise, the brand embodies generations of care and connection.

Our soaps are made in small batches using time-honored methods, blending natural oils and botanicals to create something that’s both simple and thoughtful. With sustainability at the core, Tula Louise is about finding joy in the ordinary and creating moments of care that feel timeless.